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American Press Institute (NewspaperAssociationofAmerica) 3 on 28 that, in 2007 online edition of the newspaper’s advertising revenue increased by 19%, amounted to 3,200,000,000 U.S. dollars. This figure and a growing body of evidence shows that advertisers from print media to transfer network.

abroad, according to media reports, such as newspapers, the media-advertising revenue is shrinking because of a large number of consumers and advertisers have shifted to the network platform.
NAA data showed that the economic downturn and increased advertising network, and other factors, in 2007 the U.S. newspaper industry print advertising revenue in 2006 from the 46,600,000,000 U.S. dollars fell to 42,000,000,000 U.S. dollars, a drop of the year 9.4%, since 1950, a record NAA The corresponding statistics for the year to a new low since. Before that, the U.S. newspaper print advertising revenue in the highest decline occurred in 2000, for 9.0%. NAA said that if the online edition of newspaper advertising revenue brought about by the 2007 U.S. newspaper advertising revenues at 453 billion U.S. dollars in 2006 decreased 7.9%.
NAA President and CEO约翰斯特姆said that on the whole, the online edition of newspaper advertising revenue brought about by the network still can not print advertising revenue to offset the loss, but the growth in online advertising has become an irresistible trend. In the short term, despite U.S. newspaper print advertising revenue may decline further, but their corresponding network ad revenue is expected to continue to grow. Brbrbr

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