Apple and Hewlett-Packard: different cultures have different results
In its initial stage
founder of Apple Computer Inc. in the roof to fly the flag of piracy, I declared that the world is different. However, it is this value created Apple’s success today is also embedded its failure.
HP founder Bill Hewlett said: Hewlett-Packard of these policies and measures are derived from a belief that employees want to believe that Hewlett-Packard do good work and create something. As long as they provide the right environment, they will be able to do a better job.
Apple (APPLE) lost
a computer, Apple is
pirates in the 1980s has been leading the new trend of the computer industry Apple is now on the verge of collapse. In October 1996 to March 1997, a total loss of 124,000,000 U.S. dollars. In early 1997, Apple announced it would cut 1,300 employees. Apple came in late January looking for a buyer. As the buyer’s bid is too low, the breakdown of the talks. Apple in February to convene an urgent meeting of the leadership to carry out the restructuring, to tide over their difficulties, to stay in business. Why Apple lost people of interest. Some people say that because of Apple’s sales strategy is wrong, some people said that Apple is too delicate and can not pay attention to the quality of service. And we believe that: Apple lost in the cultural sources of imbalance.
Apple is the core of the original culture that encourages innovation, the values of courage to take risks. Since the start from scratch, a small Apple computer technology in the field of the two lead changes, including forcing Microsoft and IBM, each have a computer company to join the new trend to open it. Innovation is not only a matter of fact, the company has always been its own way, take high-risk, or even the main anti-trend. The company’s credo is to carry out their own inventions, do not care how other people said that a person can change the world. It is this dauntless spirit of the company to be able to launch a wide range of users of the popular Macintosh computer, the mouse position and image representation of the trend. The company has been in this spirit of the original proud. In its initial phase, the company has been in the top of the building flying the flag of piracy, I declared that the world is different. However, it is this value created Apple’s success today is also embedded its failure.
II, analysis and inspiration
1. guiding the business does not lead to adaptive strategies for error. Its own culture is bound to lead to the company’s operating guiding ideology is a product-oriented or technology-oriented company with the direction of the market demand is difficult to coordinate. Apple’s superior performance, ease of use, is the world’s most networked personal computers. Is technically impeccable; and it is the only non-IBM-PC-compatible models. Computer industry trend of computer networking, computer compatible with the requirements. The IBM computer on the market holds the largest share, the Mac is not compatible with the unique practice of limiting its market demand, pushing away many potential customers. Apple refused to authorize the production of other computer makers of the popular Macintosh software, which lost a golden opportunity to expand their markets. In contrast, IBM has made public the details of the design of all PC machine, to encourage the staff for its software program to encourage other manufacturers to produce compatible products, thereby greatly stimulated the demand for IBM products.
2. not meet the needs of tactical operation and competition. Product-oriented and arrogance can not see Apple to make changes in the environment, underestimated the strength of our competitors, operating tactics not meet competition.
3. disharmony within the organization, and inconsistent. Company officials advocating a kind of personal heroism, not greedy jie tame, it is difficult to control, technical staff and management of conflicts between frequent. Are not in the spirit of the original impetus for the development of technology, it has increased the difficulty of co-operation. The company’s view of things can not always agree, can not make a decision, a lot of missed opportunities.
4. low staff morale, staff turnover greatly increased. A number of very talented people, such as the sales director, in charge of financial, marketing manager of Apple Japan, because of difference of opinion with the headquarters to leave. This phenomenon is the frequent movement of personnel and cultural discomfort of a clear signal.
from Apple’s defeat in what we can do enlightenment? First of all, a strong corporate culture and harmonious existence and development of enterprises have a crucial role, that is, companies should have clear-cut values, clear guidelines, there is a strong belief in the operation. Harmony, a means to achieve internal harmony. Two finger-widths lateral coordination with the external environment. Second, the success of the company also pay attention to motivate staff, who will be regarded as the most valuable resources, human resources will be trying to maximize the potential to stimulate them. Business people is also required to play a team spirit, work together in harmony together. Third, the corporate culture should change with the environment and make adjustments accordingly. Business leaders should establish a contingency point of view, closely monitoring the environment, promote predictability and cultural evolution.
Hewlett-Packard (HEWLETTPACKARD) one way
, Huipuzhidao
origin of the U.S. Hewlett-Packard was founded in 1939, 1997, with annual sales of 42.9 billion U.S. dollars, profit amounted to 3,100,000,000 U.S. dollars, an employee of nearly 12 million people, the world’s 500 largest Industries ranked in the 47th. Hewlett-Packard not only for its excellent performance into the ranks of the world’s 100 largest companies, but also for its importance to human, respect and trust of the world-famous enterprise.
as large companies, Hewlett-Packard employees have a strong cohesive force. Hewlett-Packard to any institution, you can feel the HP people for their work on how to meet. This is a friendly, easy-going atmosphere and very little pressure. In all walks of life packed the cafeteria staff, less than 3 U.S. dollars, you can enjoy the richness of lunch, filled with laughter as if in the middle of the campus in the restaurant. Hewlett-Packard’s success is of great importance to people on the purpose of the Hewlett-Packard’s emphasis on the purpose of a long history and is still ongoing self-renewal. The company’s goal is always to be revised again and again, each issued to employees. Every time the company reiterated that the purpose of: the organization’s achievements of each department is the result of joint efforts of colleagues. Then, it is necessary to stress that HP has the innovative spirit of those who bear the responsibility, which has been driven by the success of the company’s driving force. As the introduction to the company’s goals, said: Hewlett-Packard should not be used strictly military organization, and should be given to all employees to full freedom, so that each person according to my view, the most beneficial way to complete their work so that the company’s To make their own contribution to the goal.
As a result, HP founder Bill Hewlett said: Hewlett-Packard of these policies and measures are derived from a belief that employees want to believe that Hewlett-Packard do good work and create something. As long as they provide the right environment, they will be able to do a better job. This is the Huipuzhidao. Huipuzhidao is respect for every human person and each of them to recognize the achievements of individual dignity and worth of Huipuzhidao is an important factor.
II, analysis and
HP enlightenment to a certain extent, the success of its long-lasting benefit from the entrepreneurial spirit
1. Hewlett-Packard employees of the trust shown most clearly, the laboratory is arsenals spare parts stored electrical and mechanical parts. Open-door policy that is not only engineers at work can have access to, and actually encourage them to go back home for personal use! This is because that Hewlett-Packard, regardless of Engineers to use the equipment to do with them is not on hand to engage in project-related work, anyway, whether they are in the workplace or at home playing with these gadgets can learn something. It is a spirit, a belief that employees feel they are part of the collective whole, and this group is Hewlett-Packard.
2.’s use of the Japanese employment system is typical of large enterprises, enterprises in Europe and the United States in sharp contrast: personal care for the interests of workers, and employees through thick and thin.
3. Hewlett-Packard’s employment policies are: to provide you with a permanent, as long as the good performance of employees, the company will never employ you. As early as age 40, president of the company’s decision, the company can not do to people when employed, do not have time on his business. At that time, but this should be a very courageous decision, because the electronics industry is almost entirely the Government’s orders. Later, the courage of the Group of Hewlett-Packard in 1970 as the economic recession has been a severe test. They were not a CD, but the whole staff, including the leadership of the company, are both pay 20%, the number of working hours per person has decreased by 20%. As a result, HP maintained full employment and smoothly through the recession.